Trend-Driven Marketing: Prepping Your Brand for Any Social Media Trend 2024 Throws Your Way
When it comes to promoting and growing a brand on social media, staying relevant is not a luxury but a necessity. The sheer volume of...
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WTAE Advertising Blog
In this blog, you can expect to find deep dives into market trends, launch unique partnership opportunities, and share our passion and expertise for connecting the advertising communities to our audiences in Western Pennsylvania and beyond.
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Sunny with a Chance of Engagement: WTAE's Quick Guide to Weather-Triggered Advertising
Weather impacts how we feel, what we need, and, even, what we buy. From our clothing choices to our leisure activities, weather plays a...
The Art and Science of Great CTAs for Any Funnel Stage
You advertising is only as good as the action it inspires. A great CTA can be the difference between a potential customer scrolling past...
Reaching Beyond: A Quick Guide to Incremental Reach Ad Strategies
As advertisers, we wake up each morning to a media landscape that has become incrementally more complex in the time since we went to...
Hiring 2.0: Innovative Ways to Advertise Your Job Openings
Sometimes, when I start writing these posts, I throw a few simple questions into a Google search to get the creative juices flowing....
WTAE AdLab Webinar: Activating Market Research
Looking for real-life examples of how businesses translate WTAE's market research into successful ad campaigns? Then this first session...
9 Ways to Reach Your Audience with Targeted Ads
Your target customer is complex. With Hearst AnyScreen, reaching them with targeted ads doesn't have to be.
Streaming Video Series: The Who, What, Where, Why and How
The rise of streaming platforms has created a new opportunity for advertisers to reach television audiences in a more targeted and...
Ad Waste: What it is, Why it Happens, and How to Stop It
The right person with the right message at the right time on the right screen. Nail those four "rights" and you've got yourself a strong...
The Ecommerce Playbook: Lessons for Advertisers from Digital Disruptors
The growth of ecommerce disruptors in today's crowded marketplaces has been nothing short of phenomenal. These disruptors have captured...
Crumbling Cookies and the Future of Digital Advertising
Cookies, in this context anyways, are the small files stored on a user's device that track their browsing behavior, and they have been a...
Very Local Pittsburgh Audience Insights
Very Local Pittsburgh is the free streaming channel dedicated entirely to our city, and local audiences are tuning in: View and download...
Quick Guide to Beating Banner Blindness
Advertisers looking to beat banner blindness need to create display advertising that's relevant, engaging, and tested.
7 Ways to Tell Your Brand's Story with Video
It's no secret that video marketing captures authentic moments and builds emotional connections between brands and their audiences. The...
Boost Brand Awareness with Plate It Pittsburgh Product Placement Spots
Very Local Pittsburgh audiences are in for a wild and delicious ride as things heat up in the kitchen on Plate It Pittsburgh. This new...
A Quick Guide to Advertising During a Political Window
It’s hard to ignore the dramatic uptick in political advertising flooding our region’s airwaves these days. Hotly contested senate and...
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