Trend-Driven Marketing: Prepping Your Brand for Any Social Media Trend 2024 Throws Your Way
When it comes to promoting and growing a brand on social media, staying relevant is not a luxury but a necessity. The sheer volume of...
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WTAE Advertising Blog
In this blog, you can expect to find deep dives into market trends, launch unique partnership opportunities, and share our passion and expertise for connecting the advertising communities to our audiences in Western Pennsylvania and beyond.
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Sunny with a Chance of Engagement: WTAE's Quick Guide to Weather-Triggered Advertising
Weather impacts how we feel, what we need, and, even, what we buy. From our clothing choices to our leisure activities, weather plays a...
The Art and Science of Great CTAs for Any Funnel Stage
You advertising is only as good as the action it inspires. A great CTA can be the difference between a potential customer scrolling past...
Marketing in the Shadows: How to Leverage the Dark Funnel
To put our roles as advertisers and marketers in the simplest terms, our job is to understand and influence customer behaviors. The...
Reaching Beyond: A Quick Guide to Incremental Reach Ad Strategies
As advertisers, we wake up each morning to a media landscape that has become incrementally more complex in the time since we went to...
Ad Psychology 101: The Science of Unforgettable Commercials
Allow me to start with a simple hypothesis: commercials that fail to engage their audiences don't drive results. More than mere...
Hiring 2.0: Innovative Ways to Advertise Your Job Openings
Sometimes, when I start writing these posts, I throw a few simple questions into a Google search to get the creative juices flowing....
Making the Grade: 15 Back to School Promotions to Consider this Fall
As families in Pittsburgh prepare for the academic year ahead, the city is buzzing. Check out 15 creative promo ideas for brands to shine
Launching Locally: How to generate community buzz for your next local product launch
A how-to guide for capturing attention and winning customers ahead of your next local, go-to-market campaign
9 Ways to Reach Your Audience with Targeted Ads
Your target customer is complex. With Hearst AnyScreen, reaching them with targeted ads doesn't have to be.
Streaming Video Series: The Who, What, Where, Why and How
The rise of streaming platforms has created a new opportunity for advertisers to reach television audiences in a more targeted and...
18 Steps to Launch a Connected TV Campaign
The "streaming wars" are on. In today's content-rich world, platforms are duking it out for viewership and market share. For advertisers,...
Philanthropic Marketing: Brands Do Well by Doing Good
Corporate social responsibility (CSR) - if that phrase isn’t already a part of your vocabulary, we expect it will be sooner rather than...
Have You Asked Your Customers What They Want Lately?
How Brands Benefit from Local Market Surveys If you run marketing and advertising for a growth-minded business, you’ve likely heard the...
Quick Guide to Brand Integration
What is brand integration? Brand integration is the strategic incorporation of a brand or product into entertainment media. It's meant to...
Quick Guide to Beating Banner Blindness
Advertisers looking to beat banner blindness need to create display advertising that's relevant, engaging, and tested.
Quick Guide to Modern Dental Marketing
Marketing a dental practice is an on-going process that demands adaptability and creativity. More than ever, patients today adopt a more...
Quick Guide: WTAE Research 101
WTAE Hearst Pittsburgh’s award-winning news, sports, weather, and entertainment programming delivers the information that Pittsburghers...
Using Consumer Research to Navigate a Volatile Market
A rapidly changing market demands adaptive strategies If you find yourself reevaluating elements of your business strategy these days,...
A Quick Guide to Advertising During a Political Window
It’s hard to ignore the dramatic uptick in political advertising flooding our region’s airwaves these days. Hotly contested senate and...
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