Playing to Win: How Brands Score with Gamified Advertising
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WTAE Advertising Blog
In this blog, you can expect to find deep dives into market trends, launch unique partnership opportunities, and share our passion and expertise for connecting the advertising communities to our audiences in Western Pennsylvania and beyond.
Gamified advertising isn't just a buzzword—it's a proven strategy that delivers real results, from increasing engagement to conversions
Marketing in a Greener Pittsburgh: Insights for Advertisers
Discover key insights and actionable strategies for advertisers seeking to connect with the city's eco-aware consumers.
Brand Safety 101: Navigating Digital Minefields
When it comes to digital placements and ad adjacency, brand safety matters. The online world reflects the chaos of the real world. With...
Research QuickBite: Price Points in Pittsburgh
To borrow a phrase coined by our research partners at CivicScience, attitudes change before behaviors do. That’s why WTAE's research...
Performance Marketing, Brand Marketing, and the Blurred Line Between Them
Let's start this post with a little experiment, shall we? Raise your hand if you are a marketer who has been asked to do more with less...
The Art of Timing: Leveraging Day-Parting for TV Advertising Success
You're just as unlikely to see ads for kids' toys at night as you are to encounter promotions for tequila during the morning news. Why?...
Ear to the Ground: How Brands Can Capitalize on the Podcasting Wave
The Pod-Boom: How Podcasting Became Cool In a world filled with screens, endless scrolling, and short snippets of content, the surge in...
Rooted in Authenticity: Building Your Founder Branding Strategy
Imagine yourself walking through a vibrant farmers market, the smells of freshly harvested produce waft around you and shoppers buzz from...
6 Video Marketing Ideas from VLBS to Inspire Your Next Campaign
Storytelling through video can have big impacts on audiences. A well-executed video marketing strategy is not just about showcasing...
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