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Hearst Pittsburgh
Sep 10, 20243 min read
The Simple Content Formula Every Brand Can Use
A three-part content marketing formula—Attract, Nurture, Convert—is a powerful tool for any brand looking to streamline its content strategy
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Hearst Pittsburgh
Jul 9, 20245 min read
The Hidden Costs of 'Logo Soup' and the Benefits of Going Solo
We heard it as young kids over and over, "Sharing is caring." But when it comes to advertising, does that apply? I'd argue, "no." Why?...
130

Hearst Pittsburgh
Jun 11, 20242 min read
Sunny Skies and Seasonal Shifts: Creative Advertising Strategies
A a rotation of seasonal ads comes with additional costs, from production to placement. Is it worth it?
240


Hearst Pittsburgh
May 6, 20246 min read
Brand Loyalty Hacks: 7 Strategies to Captivate Your Community
Brand loyalty is the holy grail for local businesses. Customers have more choices than ever, and the cost of acquiring new customers can...
180


Hearst Pittsburgh
Apr 30, 20246 min read
Playing to Win: How Brands Score with Gamified Advertising
Gamified advertising isn't just a buzzword—it's a proven strategy that delivers real results, from increasing engagement to conversions
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Hearst Pittsburgh
Mar 12, 20246 min read
Ear to the Ground: How Brands Can Capitalize on the Podcasting Wave
The Pod-Boom: How Podcasting Became Cool In a world filled with screens, endless scrolling, and short snippets of content, the surge in...
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Hearst Pittsburgh
Feb 7, 20248 min read
Bigger and Better: A Brand Action Plan to Leverage Perception Marketing
There is a complex interplay of emotions, beliefs, and past experiences that go into consumer purchase decisions, and that interplay...
600


Hearst Pittsburgh
Jan 26, 20245 min read
Delivering Unified Brand Experiences: Cross-Channel Advertising Best Practices
More than ever, when someone engages with media, they bounce from device to device and platform to platform. For the advertisers who try...
1090


Hearst Pittsburgh
Dec 20, 20235 min read
In the Zone: Mastering Geofencing Ads for Personalized Experiences
Imagine you're exploring your favorite neighborhood, debating whether to peek into a charming bakery or linger at the nearby park. Your...
390


Hearst Pittsburgh
Dec 5, 20236 min read
Trend-Driven Marketing: Prepping Your Brand for Any Social Media Trend 2024 Throws Your Way
When it comes to promoting and growing a brand on social media, staying relevant is not a luxury but a necessity. The sheer volume of...
230


Hearst Pittsburgh
Nov 14, 20236 min read
Sunny with a Chance of Engagement: WTAE's Quick Guide to Weather-Triggered Advertising
Weather impacts how we feel, what we need, and, even, what we buy. From our clothing choices to our leisure activities, weather plays a...
500

Hearst Pittsburgh
Nov 8, 20233 min read
The Art and Science of Great CTAs for Any Funnel Stage
You advertising is only as good as the action it inspires. A great CTA can be the difference between a potential customer scrolling past...
570


Hearst Pittsburgh
Oct 25, 20237 min read
Marketing in the Shadows: How to Leverage the Dark Funnel
To put our roles as advertisers and marketers in the simplest terms, our job is to understand and influence customer behaviors. The...
430


Hearst Pittsburgh
Oct 3, 20235 min read
Reaching Beyond: A Quick Guide to Incremental Reach Ad Strategies
As advertisers, we wake up each morning to a media landscape that has become incrementally more complex in the time since we went to...
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Hearst Pittsburgh
Sep 12, 20234 min read
Ad Psychology 101: The Science of Unforgettable Commercials
Allow me to start with a simple hypothesis: commercials that fail to engage their audiences don't drive results. More than mere...
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Hearst Pittsburgh
Aug 22, 20234 min read
Hiring 2.0: Innovative Ways to Advertise Your Job Openings
Sometimes, when I start writing these posts, I throw a few simple questions into a Google search to get the creative juices flowing....
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Hearst Pittsburgh
Aug 17, 20233 min read
Making the Grade: 15 Back to School Promotions to Consider this Fall
As families in Pittsburgh prepare for the academic year ahead, the city is buzzing. Check out 15 creative promo ideas for brands to shine
300


Hearst Pittsburgh
Jul 6, 20234 min read
Launching Locally: How to generate community buzz for your next local product launch
A how-to guide for capturing attention and winning customers ahead of your next local, go-to-market campaign
330


Hearst Pittsburgh
Apr 25, 20231 min read
9 Ways to Reach Your Audience with Targeted Ads
Your target customer is complex. With Hearst AnyScreen, reaching them with targeted ads doesn't have to be.
450

Hearst Pittsburgh
Apr 10, 20231 min read
Streaming Video Series: The Who, What, Where, Why and How
The rise of streaming platforms has created a new opportunity for advertisers to reach television audiences in a more targeted and...
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