Premium Inventory
Feature your brand in Pittsburgh’s favorite WTAE news, ABC hit shows, and unique live broadcasts.
Managed Campaigns
Our expert team will work with you to streamline campaign planning, execution, and optimization.


Broad Reach
Connect with a wide audience, with reach to 92% of households in the Pittsburgh DMA.
Trusted Medium
Establish trust where it matters: TV remains a top, credible choice for impactful advertising.
Get Closer to Pittsburgh’s Viewers
Explore the demographics, habits, and trust that make our audience one of the most engaged in the region.
97.6%
of all households in the Pittsburgh DMA can be reached via broadcast television
5+ hrs
The average adult spent 5 hours and 37 minutes watching broadcast or cable TV yesterday
60%
of adults say TV ads motivated them to go to the internet to find out more about a product or service
74%
of adults say they trust the news they see on broadcast TV
Get Your Name OUt There
Put your name and your message in front of thousands of engaged viewers who trust what they see on TV.
Turn viewers into buyers
TV ads drive foot traffic, boost online engagement, and connect your brand with customers ready to take action.
Build Trust
Align your business with trusted programming to enhance your reputation and gain consumer trust.
Reach More oF the Right People
Expand your reach to include diverse demographics and new market segments.
Maintain Long-term Growth
Keep your brand top of mind with consistent TV campaigns. Your dedicated account rep will guide your strategy and help you hit your goals, year after year.
What can local TV advertising do for your business?
Television Platforms That Connect You to Pittsburgh Audiences
WTAE
For over 60 years, WTAE has been Pittsburgh's trusted source for award-winning news, weather, sports, and entertainment.
Advertising within WTAE's local news, sports, and weather content allows your brand to connect with this extensive and engaged audience, building awareness and driving results through top-rated local broadcasts.
ABC
Advertising on WTAE connects your brand with Pittsburgh's audience through ABC's top-rated programs, including "Good Morning America," "World News Tonight," and "Dancing with the Stars."
ABC delivers high engagement and broad reach, ensuring your message connects with loyal viewers when they’re most engaged.
OTT Streaming
Partner with WTAE Advertising to manage your streaming TV campaigns and combine the big-screen impact of traditional TV with the precision and measurability of digital marketing. Gain priority access to premium content from Hearst properties like A&E and the History Channel, ensuring your brand reaches engaged viewers through non-skippable ads within high-quality, long-form programming.
Our curated partnerships and sophisticated reporting provide advanced targeting and performance insights, maximizing your campaign's effectiveness.
Very Local Pittsburgh
Very Local Pittsburgh is a free, on-demand streaming channel offering 24/7 access to local news, weather updates, and original series that showcase the city's unique stories.
Advertisers can engage with this dedicated local audience through various formats, including linear ads, product placements, or even creating branded video series as standalone shows. The app is available across major streaming devices and mobile platforms, providing flexible and innovative opportunities to spotlight your brand within content that resonates with Pittsburgh viewers.
COZI-TV
COZI TV offers a lineup of beloved classic shows and movies curated to deliver a relaxed, feel-good viewing experience. Advertising on COZI TV allows your brand to connect with audiences during these feel-good moments, enhancing brand favorability.
With a highly engaged viewership and consistent tune-in habits, advertising on COZI TV provides a unique opportunity to connect with an attentive audience in an entertaining, nostalgia-driven environment.