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Red, White & Brand: July 4th with Purpose
Independence Day isn’t just fireworks and cookouts. It’s one of the few moments on the calendar when audiences are already in a...

Hearst Pittsburgh
Jun 263 min read


Forget the Format, Focus on the Screen
“I don’t watch TV, I watch Netflix.” You’ve heard someone say it. But the truth is, they’re still watching content on a screen. And to...

Hearst Pittsburgh
Jun 132 min read


Civic Snapshot: How Pittsburgh’s Planning for Summer 2025
Summer is just around the corner and Pittsburghers are already making plans. With the season officially starting June 20, many are...

Hearst Pittsburgh
May 303 min read


Tapping Into the Power of Seasonal Timing
As the days get longer and neighborhoods grow livelier, spring becomes more than just a shift in the weather. It’s a shift in behavior....

Hearst Pittsburgh
May 83 min read


Make It Matter, Not Just Market
The most effective brand stories don’t just inform, they connect.
In this post, we’re sharing creative best practices for crafting content that feels local, relatable, and real. From using authentic voices to building emotion into your message, see how storytelling rooted in your community can create lasting impact.

Hearst Pittsburgh
Apr 173 min read


TV Is Still Here, Just on a New Screen
Viewers haven’t stopped watching—they’ve just changed how they watch.

Hearst Pittsburgh
Apr 93 min read


Go Big, Then Go Viral: Video's Role in Oversized Marketing
Big ideas shouldn’t be one-time moments. Oversized marketing grabs attention, but video is what keeps that attention alive!

Hearst Pittsburgh
Mar 173 min read


A Fresh Start: Why Spring Is the Perfect Time to Reset Your Advertising
Spring is here! Refresh your advertising with small updates that keep your brand relevant and engaging all season long.

Hearst Pittsburgh
Mar 104 min read


More Than Meets the Eye: How Sensory Marketing Makes Ads Unforgettable
Sensory marketing taps into sight, sound, touch, taste, and smell to create lasting brand connections. From the familiar chime of WTAE’s new

Hearst Pittsburgh
Mar 44 min read


A Quiet Approach, Loud Results: Why Silent Ads Are Winning in 2025
In a world where consumers are bombarded with loud, attention-seeking content, silent ads create an unexpected contrast that captures intere

Hearst Pittsburgh
Feb 253 min read


Leveraging AI Without Losing Your Voice: How Marketers Can Stay Authentic in the Age of AI
The modern marketers' balancing act between AI innovation and authenticity Imagine this: The owner of a small local bakery, well-known...

Hearst Pittsburgh
Jan 145 min read


No More 'Click Here': Why Your Next CTA Should Be a Call-to-Outcome (And How to Write One)
Ads fall flat with an uninspired “Click Here” or a boring “Read More.” Your ad deserves better, and so does your audience.

Hearst Pittsburgh
Oct 21, 20243 min read


Geography Meets Behavior: Psychographics in Pittsburgh
When it comes to advertising that drives lasting impressions and meaningful action, one-size-fits-all just doesn’t cut it. Audiences want...

Hearst Pittsburgh
Oct 15, 20244 min read


Brand Loyalty Hacks: 7 Strategies to Captivate Your Community
Brand loyalty is the holy grail for local businesses. Customers have more choices than ever, and the cost of acquiring new customers can...

Hearst Pittsburgh
May 6, 20246 min read


Marketing in a Greener Pittsburgh: Insights for Advertisers
Discover key insights and actionable strategies for advertisers seeking to connect with the city's eco-aware consumers.

Hearst Pittsburgh
Apr 16, 20244 min read


Research QuickBite: Price Points in Pittsburgh
To borrow a phrase coined by our research partners at CivicScience, attitudes change before behaviors do. That’s why WTAE's research...

Hearst Pittsburgh
Apr 3, 20243 min read


Performance Marketing, Brand Marketing, and the Blurred Line Between Them
Let's start this post with a little experiment, shall we? Raise your hand if you are a marketer who has been asked to do more with less...

Hearst Pittsburgh
Mar 26, 20244 min read


Ear to the Ground: How Brands Can Capitalize on the Podcasting Wave
The Pod-Boom: How Podcasting Became Cool In a world filled with screens, endless scrolling, and short snippets of content, the surge in...

Hearst Pittsburgh
Mar 12, 20246 min read


Rooted in Authenticity: Building Your Founder Branding Strategy
Imagine yourself walking through a vibrant farmers market, the smells of freshly harvested produce waft around you and shoppers buzz from...

Hearst Pittsburgh
Mar 6, 20246 min read


6 Video Marketing Ideas from VLBS to Inspire Your Next Campaign
Storytelling through video can have big impacts on audiences. A well-executed video marketing strategy is not just about showcasing...

Hearst Pittsburgh
Feb 21, 20246 min read
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