Philanthropic Marketing: Brands Do Well by Doing Good
Corporate social responsibility (CSR) - if that phrase isn’t already a part of your vocabulary, we expect it will be sooner rather than later. Simply put, CSR is the idea that a business has a responsibility to the society that exists around it. Companies, from mom-and-pop shops all the way through multi-national corporations, make economic, social, and environmental impacts - positive or negative.
Organizations who leverage their impact for good within their sphere of influence are poised to take that good corporate citizenship and turn it into more than a pat on the back. Promoted properly, CSR initiatives can significantly improve a brand’s image.