We’ve said it before; your audience doesn’t think about platforms. They think in screens. But they also think in habits! And for many...

“I don’t watch TV, I watch Netflix.” You’ve heard someone say it. But the truth is, they’re still watching content on a screen. And to...

As the days get longer and neighborhoods grow livelier, spring becomes more than just a shift in the weather. It’s a shift in behavior....

A three-part content marketing formula—Attract, Nurture, Convert—is a powerful tool for any brand looking to streamline its content strategy

Gamified advertising isn't just a buzzword—it's a proven strategy that delivers real results, from increasing engagement to conversions

There is a complex interplay of emotions, beliefs, and past experiences that go into consumer purchase decisions, and that interplay...

Imagine you're exploring your favorite neighborhood, debating whether to peek into a charming bakery or linger at the nearby park. Your...

You advertising is only as good as the action it inspires. A great CTA can be the difference between a potential customer scrolling past...

To put our roles as advertisers and marketers in the simplest terms, our job is to understand and influence customer behaviors. The...

As advertisers, we wake up each morning to a media landscape that has become incrementally more complex in the time since we went to...

Allow me to start with a simple hypothesis: commercials that fail to engage their audiences don't drive results. More than mere...

Sometimes, when I start writing these posts, I throw a few simple questions into a Google search to get the creative juices flowing....

As families in Pittsburgh prepare for the academic year ahead, the city is buzzing. Check out 15 creative promo ideas for brands to shine

A how-to guide for capturing attention and winning customers ahead of your next local, go-to-market campaign

Marketing copywriting style evolves continuously, simultaneously reflecting and reinforcing cultural trends. In mass advertising's early...

What is brand integration? Brand integration is the strategic incorporation of a brand or product into entertainment media. It's meant to...

Advertisers looking to beat banner blindness need to create display advertising that's relevant, engaging, and tested.

Marketing a dental practice is an on-going process that demands adaptability and creativity. More than ever, patients today adopt a more...

WTAE Hearst Pittsburgh’s award-winning news, sports, weather, and entertainment programming delivers the information that Pittsburghers...

A rapidly changing market demands adaptive strategies If you find yourself reevaluating elements of your business strategy these days,...