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TV Is Still Here, Just on a New Screen
Viewers haven’t stopped watching—they’ve just changed how they watch.

Hearst Pittsburgh
Apr 93 min read
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6 Video Marketing Ideas from VLBS to Inspire Your Next Campaign
Storytelling through video can have big impacts on audiences. A well-executed video marketing strategy is not just about showcasing...

Hearst Pittsburgh
Feb 21, 20246 min read
75
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Trend-Driven Marketing: Prepping Your Brand for Any Social Media Trend 2024 Throws Your Way
When it comes to promoting and growing a brand on social media, staying relevant is not a luxury but a necessity. The sheer volume of...

Hearst Pittsburgh
Dec 5, 20236 min read
24
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Sunny with a Chance of Engagement: WTAE's Quick Guide to Weather-Triggered Advertising
Weather impacts how we feel, what we need, and, even, what we buy. From our clothing choices to our leisure activities, weather plays a...

Hearst Pittsburgh
Nov 14, 20236 min read
61
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Reaching Beyond: A Quick Guide to Incremental Reach Ad Strategies
As advertisers, we wake up each morning to a media landscape that has become incrementally more complex in the time since we went to...

Hearst Pittsburgh
Oct 3, 20235 min read
181
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Why Your Brand Needs an Anthem Video: The Power of Emotional Storytelling
When it comes to capturing the essence of your brand in a compelling way, nothing beats an anthem video. A brand anthem video is a...

Hearst Pittsburgh
May 8, 20234 min read
82
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7 Ways to Tell Your Brand's Story with Video
It's no secret that video marketing captures authentic moments and builds emotional connections between brands and their audiences. The...

Hearst Pittsburgh
Aug 31, 20223 min read
70
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