How Long Should It Take to See Results from My TV Ad Flight?It's a common and pressing question in the media industry: "How long before I start seeing results from my advertising campaign?" Asking...
The Art of Timing: Leveraging Day-Parting for TV Advertising SuccessYou're just as unlikely to see ads for kids' toys at night as you are to encounter promotions for tequila during the morning news. Why?...
Delivering Unified Brand Experiences: Cross-Channel Advertising Best PracticesMore than ever, when someone engages with media, they bounce from device to device and platform to platform. For the advertisers who try...