Ad Psychology 101: The Science of Unforgettable Commercials
Allow me to start with a simple hypothesis: commercials that fail to engage their audiences don't drive results. More than mere...
top of page
WTAE Advertising Blog
In this blog, you can expect to find deep dives into market trends, launch unique partnership opportunities, and share our passion and expertise for connecting the advertising communities to our audiences in Western Pennsylvania and beyond.
Subscribe to receive the latest updates from the blog in your email:
Hiring 2.0: Innovative Ways to Advertise Your Job Openings
Sometimes, when I start writing these posts, I throw a few simple questions into a Google search to get the creative juices flowing....
Making the Grade: 15 Back to School Promotions to Consider this Fall
As families in Pittsburgh prepare for the academic year ahead, the city is buzzing. Check out 15 creative promo ideas for brands to shine
Winning Strategies: Advertisers Score in Pittsburgh with Sports Marketing
Even in these muggy dog days of summer, the sales and marketing team at WTAE have fall sports on our minds. Two highly anticipated games...
Launching Locally: How to generate community buzz for your next local product launch
A how-to guide for capturing attention and winning customers ahead of your next local, go-to-market campaign
WTAE AdLab Webinar: Activating Market Research
Looking for real-life examples of how businesses translate WTAE's market research into successful ad campaigns? Then this first session...
Made In Pittsburgh: 13 Hometown Brand Collaborations We Love
From the Steel City's rich sports culture to its vibrant culinary scene, Pittsburgh is a city that rallies behind our local brands and...
Why Your Brand Needs an Anthem Video: The Power of Emotional Storytelling
When it comes to capturing the essence of your brand in a compelling way, nothing beats an anthem video. A brand anthem video is a...
Beyond Features and Benefits: Tips and Tricks for Evolving Your Ad Copy Style
Marketing copywriting style evolves continuously, simultaneously reflecting and reinforcing cultural trends. In mass advertising's early...
9 Ways to Reach Your Audience with Targeted Ads
Your target customer is complex. With Hearst AnyScreen, reaching them with targeted ads doesn't have to be.
Streaming Video Series: The Who, What, Where, Why and How
The rise of streaming platforms has created a new opportunity for advertisers to reach television audiences in a more targeted and...
Pittsburgh's Consumer Quirks: What Sets Us Apart from the Rest of America?
Marketing strategies that are adapted for specific locations can make lasting connections between brands and local consumers. For...
bottom of page