Trend-Driven Marketing: Prepping Your Brand for Any Social Media Trend 2024 Throws Your Way
When it comes to promoting and growing a brand on social media, staying relevant is not a luxury but a necessity. The sheer volume of...
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WTAE Advertising Blog
In this blog, you can expect to find deep dives into market trends, launch unique partnership opportunities, and share our passion and expertise for connecting the advertising communities to our audiences in Western Pennsylvania and beyond.
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Sunny with a Chance of Engagement: WTAE's Quick Guide to Weather-Triggered Advertising
Weather impacts how we feel, what we need, and, even, what we buy. From our clothing choices to our leisure activities, weather plays a...
The Art and Science of Great CTAs for Any Funnel Stage
You advertising is only as good as the action it inspires. A great CTA can be the difference between a potential customer scrolling past...
Crispy, Crunchy TOFU: Top of the Funnel Advertising and TV Brand Lift
Last week on the blog, we discussed dark funnel marketing and what we can do to influence the steps along the buyer’s decision journey...
Marketing in the Shadows: How to Leverage the Dark Funnel
To put our roles as advertisers and marketers in the simplest terms, our job is to understand and influence customer behaviors. The...
Reaching Beyond: A Quick Guide to Incremental Reach Ad Strategies
As advertisers, we wake up each morning to a media landscape that has become incrementally more complex in the time since we went to...
Ad Psychology 101: The Science of Unforgettable Commercials
Allow me to start with a simple hypothesis: commercials that fail to engage their audiences don't drive results. More than mere...
Hiring 2.0: Innovative Ways to Advertise Your Job Openings
Sometimes, when I start writing these posts, I throw a few simple questions into a Google search to get the creative juices flowing....
Making the Grade: 15 Back to School Promotions to Consider this Fall
As families in Pittsburgh prepare for the academic year ahead, the city is buzzing. Check out 15 creative promo ideas for brands to shine
Winning Strategies: Advertisers Score in Pittsburgh with Sports Marketing
Even in these muggy dog days of summer, the sales and marketing team at WTAE have fall sports on our minds. Two highly anticipated games...
Launching Locally: How to generate community buzz for your next local product launch
A how-to guide for capturing attention and winning customers ahead of your next local, go-to-market campaign
WTAE AdLab Webinar: Activating Market Research
Looking for real-life examples of how businesses translate WTAE's market research into successful ad campaigns? Then this first session...
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