Weather impacts how we feel, what we need, and, even, what we buy. From our clothing choices to our leisure activities, weather plays a...

You advertising is only as good as the action it inspires. A great CTA can be the difference between a potential customer scrolling past...

As advertisers, we wake up each morning to a media landscape that has become incrementally more complex in the time since we went to...

Sometimes, when I start writing these posts, I throw a few simple questions into a Google search to get the creative juices flowing....

Looking for real-life examples of how businesses translate WTAE's market research into successful ad campaigns? Then this first session...

Your target customer is complex. With Hearst AnyScreen, reaching them with targeted ads doesn't have to be.

The rise of streaming platforms has created a new opportunity for advertisers to reach television audiences in a more targeted and...

The right person with the right message at the right time on the right screen. Nail those four "rights" and you've got yourself a strong...

The growth of ecommerce disruptors in today's crowded marketplaces has been nothing short of phenomenal. These disruptors have captured...

Cookies, in this context anyways, are the small files stored on a user's device that track their browsing behavior, and they have been a...

Very Local Pittsburgh is the free streaming channel dedicated entirely to our city, and local audiences are tuning in: View and download...

Advertisers looking to beat banner blindness need to create display advertising that's relevant, engaging, and tested.

It's no secret that video marketing captures authentic moments and builds emotional connections between brands and their audiences. The...

Very Local Pittsburgh audiences are in for a wild and delicious ride as things heat up in the kitchen on Plate It Pittsburgh. This new...

It’s hard to ignore the dramatic uptick in political advertising flooding our region’s airwaves these days. Hotly contested senate and...