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  • Writer's pictureHearst Pittsburgh

WTAE AdLab Webinar: Activating Market Research

Looking for real-life examples of how businesses translate WTAE's market research into successful ad campaigns? Then this first session of WTAE AdLab is for you! Don't worry if you missed the live session - now is your chance to catch up!


In this bite-sized, 17-minute webinar, we explored the power of effective market research and its role in driving successful marketing campaigns. Our expert Research Director, Tatia O'Connor delved into the case study of a real-life campaign between WTAE Advertising and Austin Air Systems. Discover how market research played a crucial role in helping Austin Air Systems target new customers, using both geographic and demographic information.


During the webinar, our presenters shared practical strategies, customized methodologies, and actionable tips on how to turn market research findings into targeted and impactful campaigns. Whether you are a business owner, marketing professional, or advertising enthusiast, this recording offers valuable insights that can enhance your marketing strategies.


Don't miss out on this opportunity to gain key takeaways and learn from real-world examples. Fill out the quick form below to watch the webinar recording:


We value your feedback and invite you to share your thoughts and insights about the webinar. If you have thoughts or questions about the content, research, or advertising on WTAE, don't hesitate to get in touch with us directly. We are always eager to hear from you.


Thank you for being a part of our WTAE Advertising community, and we hope you find the webinar recording informative and inspiring.


Stay tuned for more exciting webinars, events, and insights coming your way!

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