Storytelling through video can have big impacts on audiences. A well-executed video marketing strategy is not just about showcasing...

As advertisers, we wake up each morning to a media landscape that has become incrementally more complex in the time since we went to...

Allow me to start with a simple hypothesis: commercials that fail to engage their audiences don't drive results. More than mere...

Sometimes, when I start writing these posts, I throw a few simple questions into a Google search to get the creative juices flowing....

As families in Pittsburgh prepare for the academic year ahead, the city is buzzing. Check out 15 creative promo ideas for brands to shine

Looking for real-life examples of how businesses translate WTAE's market research into successful ad campaigns? Then this first session...

From the Steel City's rich sports culture to its vibrant culinary scene, Pittsburgh is a city that rallies behind our local brands and...

When it comes to capturing the essence of your brand in a compelling way, nothing beats an anthem video. A brand anthem video is a...

Marketing copywriting style evolves continuously, simultaneously reflecting and reinforcing cultural trends. In mass advertising's early...

Marketing strategies that are adapted for specific locations can make lasting connections between brands and local consumers. For...

The growth of ecommerce disruptors in today's crowded marketplaces has been nothing short of phenomenal. These disruptors have captured...

Corporate social responsibility (CSR) - if that phrase isn’t already a part of your vocabulary, we expect it will be sooner rather than...

How Brands Benefit from Local Market Surveys If you run marketing and advertising for a growth-minded business, you’ve likely heard the...

The 2022 holiday season is in full swing, consumer trends are in flux, and speculations are running wild. After two years of Covid-19...

California made a dramatic legislative move recently, announcing a ban on the sale of new gasoline-powered vehicles starting in 2035....

A rapidly changing market demands adaptive strategies If you find yourself reevaluating elements of your business strategy these days,...

It’s hard to ignore the dramatic uptick in political advertising flooding our region’s airwaves these days. Hotly contested senate and...