We’ve said it before; your audience doesn’t think about platforms. They think in screens. But they also think in habits! And for many...

“I don’t watch TV, I watch Netflix.” You’ve heard someone say it. But the truth is, they’re still watching content on a screen. And to...

Summer is just around the corner and Pittsburghers are already making plans. With the season officially starting June 20, many are...

Ask anyone who knows Pittsburgh and they'll tell you our city is built on neighborhoods, and not just geographically. Each community has...

When it comes to advertising that drives lasting impressions and meaningful action, one-size-fits-all just doesn’t cut it. Audiences want...

A a rotation of seasonal ads comes with additional costs, from production to placement. Is it worth it?

Discover key insights and actionable strategies for advertisers seeking to connect with the city's eco-aware consumers.

To borrow a phrase coined by our research partners at CivicScience, attitudes change before behaviors do. That’s why WTAE's research...

Storytelling through video can have big impacts on audiences. A well-executed video marketing strategy is not just about showcasing...

Imagine you're exploring your favorite neighborhood, debating whether to peek into a charming bakery or linger at the nearby park. Your...

Weather impacts how we feel, what we need, and, even, what we buy. From our clothing choices to our leisure activities, weather plays a...

Sometimes, when I start writing these posts, I throw a few simple questions into a Google search to get the creative juices flowing....

Even in these muggy dog days of summer, the sales and marketing team at WTAE have fall sports on our minds. Two highly anticipated games...

A how-to guide for capturing attention and winning customers ahead of your next local, go-to-market campaign

Marketing strategies that are adapted for specific locations can make lasting connections between brands and local consumers. For...