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Research QuickBite: Price Points in Pittsburgh
To borrow a phrase coined by our research partners at CivicScience, attitudes change before behaviors do. That’s why WTAE's research...
Hearst Pittsburgh
Apr 3, 20243 min read
Reaching Beyond: A Quick Guide to Incremental Reach Ad Strategies
As advertisers, we wake up each morning to a media landscape that has become incrementally more complex in the time since we went to...
Hearst Pittsburgh
Oct 3, 20235 min read
Ad Psychology 101: The Science of Unforgettable Commercials
Allow me to start with a simple hypothesis: commercials that fail to engage their audiences don't drive results. More than mere...
Hearst Pittsburgh
Sep 13, 20234 min read
WTAE AdLab Webinar: Activating Market Research
Looking for real-life examples of how businesses translate WTAE's market research into successful ad campaigns? Then this first session...
Hearst Pittsburgh
Jun 27, 20231 min read
Have You Asked Your Customers What They Want Lately?
How Brands Benefit from Local Market Surveys If you run marketing and advertising for a growth-minded business, you’ve likely heard the...
Hearst Pittsburgh
Jan 5, 20233 min read
Quick Guide: WTAE Research 101
WTAE Hearst Pittsburgh’s award-winning news, sports, weather, and entertainment programming delivers the information that Pittsburghers...
Hearst Pittsburgh
Aug 18, 20223 min read
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