How Long Should It Take to See Results from My TV Ad Flight?
It's a common and pressing question in the media industry: "How long before I start seeing results from my advertising campaign?" Asking...
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WTAE Advertising Blog
In this blog, you can expect to find deep dives into market trends, launch unique partnership opportunities, and share our passion and expertise for connecting the advertising communities to our audiences in Western Pennsylvania and beyond.
The Art of Timing: Leveraging Day-Parting for TV Advertising Success
You're just as unlikely to see ads for kids' toys at night as you are to encounter promotions for tequila during the morning news. Why?...
Delivering Unified Brand Experiences: Cross-Channel Advertising Best Practices
More than ever, when someone engages with media, they bounce from device to device and platform to platform. For the advertisers who try...
The Art and Science of Great CTAs for Any Funnel Stage
You advertising is only as good as the action it inspires. A great CTA can be the difference between a potential customer scrolling past...
Crispy, Crunchy TOFU: Top of the Funnel Advertising and TV Brand Lift
Last week on the blog, we discussed dark funnel marketing and what we can do to influence the steps along the buyer’s decision journey...
Marketing in the Shadows: How to Leverage the Dark Funnel
To put our roles as advertisers and marketers in the simplest terms, our job is to understand and influence customer behaviors. The...
Reaching Beyond: A Quick Guide to Incremental Reach Ad Strategies
As advertisers, we wake up each morning to a media landscape that has become incrementally more complex in the time since we went to...
Winning Strategies: Advertisers Score in Pittsburgh with Sports Marketing
Even in these muggy dog days of summer, the sales and marketing team at WTAE have fall sports on our minds. Two highly anticipated games...
Streaming Video Series: The Who, What, Where, Why and How
The rise of streaming platforms has created a new opportunity for advertisers to reach television audiences in a more targeted and...
18 Steps to Launch a Connected TV Campaign
The "streaming wars" are on. In today's content-rich world, platforms are duking it out for viewership and market share. For advertisers,...
Very Local Pittsburgh Audience Insights
Very Local Pittsburgh is the free streaming channel dedicated entirely to our city, and local audiences are tuning in: View and download...
Very Local Launch Party
Last week, WTAE Hearst Pittsburgh invited area advertisers to join us as we kicked off the newest seasons of original shows on Very Local...
Quick Guide to Brand Integration
What is brand integration? Brand integration is the strategic incorporation of a brand or product into entertainment media. It's meant to...
How Sponsorship Marketing Benefits Brands
With the big changes going on (and the big ketchup bottles coming down) at Heinz Fiel- oops, we meant, Acrisure Stadium, sponsorship is...
Boost Brand Awareness with Plate It Pittsburgh Product Placement Spots
Very Local Pittsburgh audiences are in for a wild and delicious ride as things heat up in the kitchen on Plate It Pittsburgh. This new...
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