No More 'Click Here': Why Your Next CTA Should Be a Call-to-Outcome (And How to Write One)
Ads fall flat with an uninspired “Click Here” or a boring “Read More.” Your ad deserves better, and so does your audience.
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WTAE Advertising Blog
In this blog, you can expect to find deep dives into market trends, launch unique partnership opportunities, and share our passion and expertise for connecting the advertising communities to our audiences in Western Pennsylvania and beyond.
Geography Meets Behavior: Psychographics in Pittsburgh
When it comes to advertising that drives lasting impressions and meaningful action, one-size-fits-all just doesn’t cut it. Audiences want...
Brand Loyalty Hacks: 7 Strategies to Captivate Your Community
Brand loyalty is the holy grail for local businesses. Customers have more choices than ever, and the cost of acquiring new customers can...
Marketing in a Greener Pittsburgh: Insights for Advertisers
Discover key insights and actionable strategies for advertisers seeking to connect with the city's eco-aware consumers.
Research QuickBite: Price Points in Pittsburgh
To borrow a phrase coined by our research partners at CivicScience, attitudes change before behaviors do. That’s why WTAE's research...
Performance Marketing, Brand Marketing, and the Blurred Line Between Them
Let's start this post with a little experiment, shall we? Raise your hand if you are a marketer who has been asked to do more with less...
Ear to the Ground: How Brands Can Capitalize on the Podcasting Wave
The Pod-Boom: How Podcasting Became Cool In a world filled with screens, endless scrolling, and short snippets of content, the surge in...
Rooted in Authenticity: Building Your Founder Branding Strategy
Imagine yourself walking through a vibrant farmers market, the smells of freshly harvested produce waft around you and shoppers buzz from...
6 Video Marketing Ideas from VLBS to Inspire Your Next Campaign
Storytelling through video can have big impacts on audiences. A well-executed video marketing strategy is not just about showcasing...
Reaching Beyond: A Quick Guide to Incremental Reach Ad Strategies
As advertisers, we wake up each morning to a media landscape that has become incrementally more complex in the time since we went to...
Ad Psychology 101: The Science of Unforgettable Commercials
Allow me to start with a simple hypothesis: commercials that fail to engage their audiences don't drive results. More than mere...
Hiring 2.0: Innovative Ways to Advertise Your Job Openings
Sometimes, when I start writing these posts, I throw a few simple questions into a Google search to get the creative juices flowing....
Making the Grade: 15 Back to School Promotions to Consider this Fall
As families in Pittsburgh prepare for the academic year ahead, the city is buzzing. Check out 15 creative promo ideas for brands to shine
WTAE AdLab Webinar: Activating Market Research
Looking for real-life examples of how businesses translate WTAE's market research into successful ad campaigns? Then this first session...
Made In Pittsburgh: 13 Hometown Brand Collaborations We Love
From the Steel City's rich sports culture to its vibrant culinary scene, Pittsburgh is a city that rallies behind our local brands and...
Why Your Brand Needs an Anthem Video: The Power of Emotional Storytelling
When it comes to capturing the essence of your brand in a compelling way, nothing beats an anthem video. A brand anthem video is a...
Beyond Features and Benefits: Tips and Tricks for Evolving Your Ad Copy Style
Marketing copywriting style evolves continuously, simultaneously reflecting and reinforcing cultural trends. In mass advertising's early...
Pittsburgh's Consumer Quirks: What Sets Us Apart from the Rest of America?
Marketing strategies that are adapted for specific locations can make lasting connections between brands and local consumers. For...
The Ecommerce Playbook: Lessons for Advertisers from Digital Disruptors
The growth of ecommerce disruptors in today's crowded marketplaces has been nothing short of phenomenal. These disruptors have captured...
Philanthropic Marketing: Brands Do Well by Doing Good
Corporate social responsibility (CSR) - if that phrase isn’t already a part of your vocabulary, we expect it will be sooner rather than...
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