Reaching Beyond: A Quick Guide to Incremental Reach Ad Strategies
As advertisers, we wake up each morning to a media landscape that has become incrementally more complex in the time since we went to...
top of page
WTAE Advertising Blog
In this blog, you can expect to find deep dives into market trends, launch unique partnership opportunities, and share our passion and expertise for connecting the advertising communities to our audiences in Western Pennsylvania and beyond.
Subscribe to receive the latest updates from the blog in your email:
Ad Psychology 101: The Science of Unforgettable Commercials
Allow me to start with a simple hypothesis: commercials that fail to engage their audiences don't drive results. More than mere...
Hiring 2.0: Innovative Ways to Advertise Your Job Openings
Sometimes, when I start writing these posts, I throw a few simple questions into a Google search to get the creative juices flowing....
Making the Grade: 15 Back to School Promotions to Consider this Fall
As families in Pittsburgh prepare for the academic year ahead, the city is buzzing. Check out 15 creative promo ideas for brands to shine
WTAE AdLab Webinar: Activating Market Research
Looking for real-life examples of how businesses translate WTAE's market research into successful ad campaigns? Then this first session...
Made In Pittsburgh: 13 Hometown Brand Collaborations We Love
From the Steel City's rich sports culture to its vibrant culinary scene, Pittsburgh is a city that rallies behind our local brands and...
Why Your Brand Needs an Anthem Video: The Power of Emotional Storytelling
When it comes to capturing the essence of your brand in a compelling way, nothing beats an anthem video. A brand anthem video is a...
Beyond Features and Benefits: Tips and Tricks for Evolving Your Ad Copy Style
Marketing copywriting style evolves continuously, simultaneously reflecting and reinforcing cultural trends. In mass advertising's early...
Pittsburgh's Consumer Quirks: What Sets Us Apart from the Rest of America?
Marketing strategies that are adapted for specific locations can make lasting connections between brands and local consumers. For...
The Ecommerce Playbook: Lessons for Advertisers from Digital Disruptors
The growth of ecommerce disruptors in today's crowded marketplaces has been nothing short of phenomenal. These disruptors have captured...
Philanthropic Marketing: Brands Do Well by Doing Good
Corporate social responsibility (CSR) - if that phrase isn’t already a part of your vocabulary, we expect it will be sooner rather than...
Have You Asked Your Customers What They Want Lately?
How Brands Benefit from Local Market Surveys If you run marketing and advertising for a growth-minded business, you’ve likely heard the...
Infographic: 2022 Holiday Shopping Trends
The 2022 holiday season is in full swing, consumer trends are in flux, and speculations are running wild. After two years of Covid-19...
Does California's ban on gas-powered vehicles impact the auto industry in Southwestern PA?
California made a dramatic legislative move recently, announcing a ban on the sale of new gasoline-powered vehicles starting in 2035....
Using Consumer Research to Navigate a Volatile Market
A rapidly changing market demands adaptive strategies If you find yourself reevaluating elements of your business strategy these days,...
A Quick Guide to Advertising During a Political Window
It’s hard to ignore the dramatic uptick in political advertising flooding our region’s airwaves these days. Hotly contested senate and...
bottom of page