Self-Directed vs. Third-Party Digital Ad Campaign Management: Finding the Right Fit for Your Business
Launching a digital advertising campaign kicks off with a crucial decision: handle it in-house or enlist a third-party expert. But it's...
top of page
WTAE Advertising Blog
In this blog, you can expect to find deep dives into market trends, launch unique partnership opportunities, and share our passion and expertise for connecting the advertising communities to our audiences in Western Pennsylvania and beyond.
Playing to Win: How Brands Score with Gamified Advertising
Gamified advertising isn't just a buzzword—it's a proven strategy that delivers real results, from increasing engagement to conversions
Bigger and Better: A Brand Action Plan to Leverage Perception Marketing
There is a complex interplay of emotions, beliefs, and past experiences that go into consumer purchase decisions, and that interplay...
Delivering Unified Brand Experiences: Cross-Channel Advertising Best Practices
More than ever, when someone engages with media, they bounce from device to device and platform to platform. For the advertisers who try...
In the Zone: Mastering Geofencing Ads for Personalized Experiences
Imagine you're exploring your favorite neighborhood, debating whether to peek into a charming bakery or linger at the nearby park. Your...
Reaching Beyond: A Quick Guide to Incremental Reach Ad Strategies
As advertisers, we wake up each morning to a media landscape that has become incrementally more complex in the time since we went to...
Ad Psychology 101: The Science of Unforgettable Commercials
Allow me to start with a simple hypothesis: commercials that fail to engage their audiences don't drive results. More than mere...
9 Ways to Reach Your Audience with Targeted Ads
Your target customer is complex. With Hearst AnyScreen, reaching them with targeted ads doesn't have to be.
Quick Guide to Beating Banner Blindness
Advertisers looking to beat banner blindness need to create display advertising that's relevant, engaging, and tested.
7 Ways to Tell Your Brand's Story with Video
It's no secret that video marketing captures authentic moments and builds emotional connections between brands and their audiences. The...
Boost Brand Awareness with Plate It Pittsburgh Product Placement Spots
Very Local Pittsburgh audiences are in for a wild and delicious ride as things heat up in the kitchen on Plate It Pittsburgh. This new...
bottom of page