WTAE Advertising Blog

In this blog, you can expect to find deep dives into market trends, launch unique partnership opportunities, and share our passion and expertise for connecting the advertising communities to our audiences in Western Pennsylvania and beyond.

Digital Solutions

Delivering Unified Brand Experiences: Cross-Channel Advertising Best Practices

More than ever, when someone engages with media, they bounce from device to device and platform to platform. For the advertisers who try...

Digital Solutions

In the Zone: Mastering Geofencing Ads for Personalized Experiences

Imagine you're exploring your favorite neighborhood, debating whether to peek into a charming bakery or linger at the nearby park. Your...

Digital Solutions

Sunny with a Chance of Engagement: WTAE's Quick Guide to Weather-Triggered Advertising

Weather impacts how we feel, what we need, and, even, what we buy. From our clothing choices to our leisure activities, weather plays a...

Market Trends

Making the Grade: 15 Back to School Promotions to Consider this Fall

As families in Pittsburgh prepare for the academic year ahead, the city is buzzing. Check out 15 creative promo ideas for brands to shine

Digital Solutions

9 Ways to Reach Your Audience with Targeted Ads

Your target customer is complex. With Hearst AnyScreen, reaching them with targeted ads doesn't have to be.

Digital Solutions

Ad Waste: What it is, Why it Happens, and How to Stop It

The right person with the right message at the right time on the right screen. Nail those four "rights" and you've got yourself a strong...

Digital Solutions

Quick Guide to Beating Banner Blindness

Advertisers looking to beat banner blindness need to create display advertising that's relevant, engaging, and tested.

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WTAE Advertising Blog