The Simple Content Formula Every Brand Can Use
A three-part content marketing formula—Attract, Nurture, Convert—is a powerful tool for any brand looking to streamline its content strategy
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WTAE Advertising Blog
In this blog, you can expect to find deep dives into market trends, launch unique partnership opportunities, and share our passion and expertise for connecting the advertising communities to our audiences in Western Pennsylvania and beyond.
Sunny Skies and Seasonal Shifts: Creative Advertising Strategies
A a rotation of seasonal ads comes with additional costs, from production to placement. Is it worth it?
Brand Loyalty Hacks: 7 Strategies to Captivate Your Community
Brand loyalty is the holy grail for local businesses. Customers have more choices than ever, and the cost of acquiring new customers can...
Playing to Win: How Brands Score with Gamified Advertising
Gamified advertising isn't just a buzzword—it's a proven strategy that delivers real results, from increasing engagement to conversions
Performance Marketing, Brand Marketing, and the Blurred Line Between Them
Let's start this post with a little experiment, shall we? Raise your hand if you are a marketer who has been asked to do more with less...
Bigger and Better: A Brand Action Plan to Leverage Perception Marketing
There is a complex interplay of emotions, beliefs, and past experiences that go into consumer purchase decisions, and that interplay...
In the Zone: Mastering Geofencing Ads for Personalized Experiences
Imagine you're exploring your favorite neighborhood, debating whether to peek into a charming bakery or linger at the nearby park. Your...
Sunny with a Chance of Engagement: WTAE's Quick Guide to Weather-Triggered Advertising
Weather impacts how we feel, what we need, and, even, what we buy. From our clothing choices to our leisure activities, weather plays a...
The Art and Science of Great CTAs for Any Funnel Stage
You advertising is only as good as the action it inspires. A great CTA can be the difference between a potential customer scrolling past...
Marketing in the Shadows: How to Leverage the Dark Funnel
To put our roles as advertisers and marketers in the simplest terms, our job is to understand and influence customer behaviors. The...
Hiring 2.0: Innovative Ways to Advertise Your Job Openings
Sometimes, when I start writing these posts, I throw a few simple questions into a Google search to get the creative juices flowing....
Beyond Features and Benefits: Tips and Tricks for Evolving Your Ad Copy Style
Marketing copywriting style evolves continuously, simultaneously reflecting and reinforcing cultural trends. In mass advertising's early...
Ad Waste: What it is, Why it Happens, and How to Stop It
The right person with the right message at the right time on the right screen. Nail those four "rights" and you've got yourself a strong...
The Ecommerce Playbook: Lessons for Advertisers from Digital Disruptors
The growth of ecommerce disruptors in today's crowded marketplaces has been nothing short of phenomenal. These disruptors have captured...
Crumbling Cookies and the Future of Digital Advertising
Cookies, in this context anyways, are the small files stored on a user's device that track their browsing behavior, and they have been a...
Have You Asked Your Customers What They Want Lately?
How Brands Benefit from Local Market Surveys If you run marketing and advertising for a growth-minded business, you’ve likely heard the...
Quick Guide to Beating Banner Blindness
Advertisers looking to beat banner blindness need to create display advertising that's relevant, engaging, and tested.
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