WTAE Advertising Blog

In this blog, you can expect to find deep dives into market trends, launch unique partnership opportunities, and share our passion and expertise for connecting the advertising communities to our audiences in Western Pennsylvania and beyond.

Market Trends

Research QuickBite: Price Points in Pittsburgh

To borrow a phrase coined by our research partners at CivicScience, attitudes change before behaviors do. That’s why WTAE's research...

Quick Guides

Reaching Beyond: A Quick Guide to Incremental Reach Ad Strategies

As advertisers, we wake up each morning to a media landscape that has become incrementally more complex in the time since we went to...

Quick Guides

Ad Psychology 101: The Science of Unforgettable Commercials

Allow me to start with a simple hypothesis: commercials that fail to engage their audiences don't drive results. More than mere...

Digital Solutions

WTAE AdLab Webinar: Activating Market Research

Looking for real-life examples of how businesses translate WTAE's market research into successful ad campaigns? Then this first session...

Quick Guides

Have You Asked Your Customers What They Want Lately?

How Brands Benefit from Local Market Surveys If you run marketing and advertising for a growth-minded business, you’ve likely heard the...

Quick Guides

Quick Guide: WTAE Research 101

WTAE Hearst Pittsburgh’s award-winning news, sports, weather, and entertainment programming delivers the information that Pittsburghers...

WTAE ADVERTISING

WTAE Advertising Blog