Sunny Skies and Seasonal Shifts: Creative Advertising Strategies
A a rotation of seasonal ads comes with additional costs, from production to placement. Is it worth it?
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WTAE Advertising Blog
In this blog, you can expect to find deep dives into market trends, launch unique partnership opportunities, and share our passion and expertise for connecting the advertising communities to our audiences in Western Pennsylvania and beyond.
Marketing in a Greener Pittsburgh: Insights for Advertisers
Discover key insights and actionable strategies for advertisers seeking to connect with the city's eco-aware consumers.
Research QuickBite: Price Points in Pittsburgh
To borrow a phrase coined by our research partners at CivicScience, attitudes change before behaviors do. That’s why WTAE's research...
6 Video Marketing Ideas from VLBS to Inspire Your Next Campaign
Storytelling through video can have big impacts on audiences. A well-executed video marketing strategy is not just about showcasing...
In the Zone: Mastering Geofencing Ads for Personalized Experiences
Imagine you're exploring your favorite neighborhood, debating whether to peek into a charming bakery or linger at the nearby park. Your...
Sunny with a Chance of Engagement: WTAE's Quick Guide to Weather-Triggered Advertising
Weather impacts how we feel, what we need, and, even, what we buy. From our clothing choices to our leisure activities, weather plays a...
Hiring 2.0: Innovative Ways to Advertise Your Job Openings
Sometimes, when I start writing these posts, I throw a few simple questions into a Google search to get the creative juices flowing....
Winning Strategies: Advertisers Score in Pittsburgh with Sports Marketing
Even in these muggy dog days of summer, the sales and marketing team at WTAE have fall sports on our minds. Two highly anticipated games...
Launching Locally: How to generate community buzz for your next local product launch
A how-to guide for capturing attention and winning customers ahead of your next local, go-to-market campaign
Pittsburgh's Consumer Quirks: What Sets Us Apart from the Rest of America?
Marketing strategies that are adapted for specific locations can make lasting connections between brands and local consumers. For...
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